The Importance of Application Essays

In making their admissions decisions, colleges and universities place the most weight on an applicant's personal statement and supplementary essays, which are far better predictors of future academic and professional success — and of qualities like creativity and leadership — than grades and standardized-test scores.

To put the matter succinctly: memorable essays are the best way to have your application stand out. They not only offer a clear sense of who you are and what makes you unique but also infuse you in the consciousness of admissions committees in a way that impersonal grades and scores simply cannot. Great essays build a powerful emotional bond with the very people deciding your fate.

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