Among the various components of an application package, colleges and universities place the most weight on the essays.  Studies and the schools themselves have found that application essays are a far better predictor of future academic and professional success — and of qualities like creativity and leadership — than grades and standardized-test scores.

To put the matter succinctly: memorable essays are the best way to have your application stand out.  They not only offer a clear sense of who you are and what makes you unique but also infuse you in the consciousness of admissions committees in a way that impersonal grades and scores simply cannot.  Great essays build a powerful emotional bond with the very people deciding your fate.

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